WooCommerce Stores: Custom Builds & Deep Customisation

WooCommerce stores built and customised for real-world selling — custom product types, checkout flows, shipping and payment logic, and performance work on stores that had grown slow.

WooCommerce runs a large share of the small and mid-size stores I have worked on over the past seven years. Out of the box it covers maybe 70% of what a real business needs. The other 30% — the part specific to how that business actually sells — is where I come in.

Build work

  • Full store builds: catalogue architecture, product templates, cart and checkout, account area, order emails.
  • Custom product types and variation logic for products that do not fit the simple/variable model.
  • Bundles, add-ons, quantity rules, minimum orders and per-customer pricing.
  • Wholesale and B2B flows — gated catalogues, tiered pricing, quote requests, net terms.

Checkout and payments

  • Checkout field customisation and conditional logic — removing the fields that cost conversions and adding the ones operations actually need.
  • Payment gateway configuration and custom gateway integrations.
  • Tax and shipping rules, including real-time carrier rates and table-rate logic for businesses with awkward shipping maths.
  • Subscription and recurring billing flows.

Integrations

  • Inventory and ERP sync so the store and the warehouse agree on stock.
  • Accounting, CRM and email marketing connections with proper order-event hooks rather than fragile polling.
  • Shipping and fulfilment platform integrations, label generation, tracking write-back.

Performance on stores that got slow

WooCommerce stores degrade in predictable ways: uncacheable pages, bloated option tables, slow product queries, plugin stacks loading everything everywhere, and image libraries nobody has optimised since launch.

  • Query profiling and indexing on the tables that actually hurt.
  • Correct cache exclusion — fast pages that do not leak one customer’s cart to another.
  • Asset audit: stopping checkout scripts loading on the blog and vice versa.
  • Transient and option-table cleanup, scheduled-action backlog clearing.

Accessibility, because stores get sued too

eCommerce is the most common target for ADA web accessibility complaints in the US, and checkout is the most common failure point. I build and remediate Woo flows to WCAG 2.1 AA: keyboard-complete, screen-reader labelled, error states announced properly.

Inherited a store you did not build?

That is most of this work. I am comfortable going into someone else’s code, mapping what is there, and improving it incrementally rather than insisting on a rebuild.

Let's talk about your project.

Free 30-minute call and a written quote. I will tell you if I am not the right fit.